Alyonka lane

From launching tv screens to
discovering the magic behind the scenes

Life has this quirky way of holding up a mirror to show you where you truly belong. For me, that mirror turned out to be a TV screen.

I'm working as a project manager for one of the largest IT corporations in the world.

I've mastered the art of 'spinning plates' and 'herding cats' — spending years coordinating the launches of the most advanced Smart TVs. I work with partners from Shenzhen to Bangalore, ensuring that when you power on your TV, Netflix streams seamlessly, and you can ask Google Assistant to recommend the right show for your mood.

So, during one long late-night call with our partners, something hit me. Here I was, staring at my reflection on the screen, when I realized I was on the wrong side of the TV! I shouldn't just be staring at it; I should be inside it, making people smile, laugh, or cry instead of ensuring the HDMI ports work correctly and the software updates don't mess up your favorite settings.

I've realized that my true passion isn't in making TVs, but in being on them!

So here I am, trading conference calls for casting calls! Shifting from balancing project timelines to balancing my emotions on screen. It's more than just a change of scenery; it's about being a part of the story, not just behind it. ;)

“Life is not about finding yourself. Life is about creating yourself.”

— George Bernard Shaw

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

— Howard Thurman

Let’s work together.

Interested in collaborating?
I'm excited to hear about your project. Reach out, and let’s make storytelling magic together!